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Equally popular right across Asia is Betakkuma, a character with a human body and a bear’s head who’s seen doing oddball dances that fans enjoy mimicking in videos sprouting all over YouTube. Betakkuma is the invention of Yoshitaka Ueki, another camera-shy masked man. “Kuma means ‘bear’ in Japanese and betak refers to something that’s cliched and outdated but at the same time retains some charm,” he said. “At least the viral videos of people copying the silly dance moves prove they love it!” Ueki’s Tokyo-based firm Quan has released more than 100 sets of stickers featuring a dozen characters, of which Betakkuma is the best known. He’s catering to the Thai market with a branch in Bangkok staffed by a team that localises the content. China, South Korea and Vietnam beckon as future bases. Betakkuma has appeared in seven series since his debut three years ago and there’ll be two more in September and October, launched as “official” editions by Line Japan. “The new ones will have the voice of a famous Japanese anime voice actor,” Ueki said. Who is that masked man? That’s Yoshitaka Ueki from Japan, who created the immensely popular dancing bearman Betakkuma. Kanop reported that funny characters are the most popular.

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